TOA Technologies’ founders set out with a simple mission: to solve a really frustrating problem most of us have encountered – waiting at home for someone to show up with a product or service, but without actually knowing when they would arrive. In the past, companies and solutions providers saw this as a field service logistics problem, but TOA chose to look at field service management as a way to provide better customer service. With this new perspective, it became clear what everyone – businesses, mobile employees out in the field and customers alike – really needed. They need visibility and accurate information for everything that happens around an appointment to create more personalized schedules upfront and deliver more timely, proactive communications throughout the process.
At TOA, we have been working with customers for close to a decade to help them achieve this type of visibility, but the concept isn’t limited to the field service management industry. HubSpot, which provides a comprehensive inbound marketing platform, is leading the conversation about how critical it is for the success of any business to break down traditional silos and share information across the entire organization. So we asked HubSpot CEO Brian Halligan to share his thoughts on why transparency matters for every business.
Why transparency matters
Brian Halligan, CEO and co-founder, HubSpot
At HubSpot, we believe that the way in which people live, work, shop and buy has changed significantly, and that the way we do business needs to adapt to mirror this shift in human behavior. So it’s no surprise that we share more with TOA than just a belief in inbound marketing (disclaimer: TOA is a HubSpot client): both of our companies believe that businesses should align their approach to fit what customers need and want, much of which boils down to one simple but powerful concept: transparency.